Skip to content

Enjoy up to 30% off in the winter sale

Open the mobile menu


Established in the United States in 1979, Hartford founder Yves Chareton set out to re-imagine classic American wardrobe staples. Hartford clothing was launched with the label's first vintage inspired shirt. The label have since developed seasonal menswear that follow the brand's original idea.

Select expand more
  • Page 1 of 1

Shop the Latest Hartford Clothing: A Must-Have for Relaxed West Coast Style

In 1979, Yves Chareton had a vision to reinvent classic American wardrobe staples with a modern touch. This idea came to him during a chance encounter with a New York manufacturer, who was offering old Oxford and chambray fabric that was hard to come by.

Once Yves brought this fabric back to Paris, he began to commercially sell the brand. Hartford gained a following both in the US and Europe, with celebrities such as Bruce Springsteen and Eric Clapton becoming some of its biggest fans.

Hartford's collections are influenced by both the spirit of the 1960s and Yves' childhood home in the Landes region of France, between the Atlantic Ocean and its wild dunes. Hartford has become a preferred brand for those who have an affinity for the sea and an appreciation for a chic and casual way of life.

The current collections offer something for everyone, with a range of fine and true classics that are sure to become must-haves. Men's items include sought-after Hartford shirts, military and unstructured workwear jackets, pleated trousers, and vintage-style swimwear.

Synonymous with faultless design and premium fabrics. Hartford menswear expertly blends European influences with iconic West Coast style. Oozing the spirit of the 1960s and embodying an effortless, laid-back aesthetic.

Remaining loyal to their original vision, Hartford fashion delivers a subtle fusion of casual style with a defined refinement. Showcasing an array of wardrobe must-haves including timeless overshirts, through to surfer inspired Hawaiian shirts and summer-ready polo shirts.

As an official Hartford clothes stockist you can explore the full collection at Jules B today.